FOR IMMEDIATE RELEASE

Contact: Steve Levesque, Chrissy Sutphin LUCK Media & Marketing, Inc. (818) 232-4175 info@luckmedia.com, www.luckmedia.com

Photo caption (L-R): Randy Couture, UFC Champion and Steve Levesque, “Mayor” of Hot Rod City at the official Hot Rod City Grand Opening in Las Vegas on May 12

Photo caption (L-R): Eddy Levesque, Manager of Hot Rod City, Jesse “Elvis” Garon, Steve Levesque, “Mayor” of Hot Rod City at the official Hot Rod City Grand Opening in Las Vegas on May 12

Photo caption: Carl Roberson of Carl’s Cool Cars, Jesse “Elvis” Garon, Steve Levesque, “Mayor” of Hot Rod City at the official Hot Rod City Grand Opening in Las Vegas on May 12

Photo caption (L-R): Director of Sales James Doucette of KOOL 102.3 FM, UFC Champion Randy Couture, Steve Levesque, “Mayor” of Hot Rod City and On-Air Personality Don Franco of KOOL 102.3 FM at the official Hot Rod City Grand Opening in Las Vegas on May 12

HOT ROD CITY CELEBRATES ITS OFFICIAL GRAND OPENING IN LAS VEGAS Official Grand Opening of the Multi-Faceted Automotive Mecca Hot Rod City– Home To The World Famous Dezer Collection And Las Vegas Choppers And Tattoo Parlor–Draws Crowds of Car and Biker Enthusiasts, and a Surprise Visit From UFC Champion Randy Couture

Car nuts, bikers, automotive adventurers and anyone in Las Vegas fascinated by unique attractions off the beaten path headed over to celebrate the long-awaited grand opening of Hot Rod City, the city’s dynamic new car and motorcycle mecca at the Hot Rod City Hangout on Saturday, May 12.

The event featured a drive in cool car and bike show, food and drinks, a live broadcast on KOOL 102.3 FM, and Biker Babes and Hot Rod Chicks ready to pose with rides. Retired UFC Champion and avid car and motorcycle enthusiast Randy Couture and “Elvis” also made a surprise visit to the festivities.

The crown jewel of Hot Rod City is The Dezer Collection (www.dezercollection.com), which since opening in early 2011, has become a dynamic must see part of the ever happening retro and custom car culture in Las Vegas. It became so popular that it quickly expanded from its initial 5,000 to a 25,000 square-foot space.

A classic car and scooter collector since the ’70s, Michael Dezer has accumulated hundreds of vehicles and thousands of pieces of memorabilia. He recently completed a 250,000 square foot museum in Sunny Isles, Florida (conveniently located between Miami and Ft. Lauderdale) to showcase the original Dezer Collection, which displays over 1,000 of his vehicles.

The Dezer Collection of Las Vegas features some of the most popular vehicles in Dezer’s extensive collection. Many of these are film and TV icons, including the “Beverly Hillbillies” jalopy, the Mercedes from “The Hangover,” the “Back To The Future” DeLorean, KITT (the talking Trans Am from “Knight Rider,” the Harley that Arnold Schwarzenegger rode in “The Terminator” films, the Dragula (Grandpa Munster‘s hot rod coffin on wheels), the “General Lee” Dodge Charger from “Dukes of Hazard,” the “Robocop” police car and tuner cars from the “Fast and the Furious” films.

Hot Rod City also houses a variety of automotive businesses, including Las Vegas Choppers & Tattoo Parlor (www.lasvegaschoppers.com), known as the best place to buy or rent a chopper and get a tattoo! The company boasts the best custom choppers in the industry and offers the only custom chopper rentals service in the city. Adventurous customers can take a Las Vegas Choppers tour on the open road with an experienced tour guide, who will show them the side of Vegas only seen in the movies. Las Vegas Choppers also builds American Custom Choppers.

Hot Rod City also has exotic and custom car/motorcycle sales & rentals, customizers, body shops, mechanics, paint shops, fabricators, car restorers, upholstery shops, etc. A limited number of spaces for automotive related businesses are currently available for lease. For further information, please contact: Jack Gedon at (702) 739- 7434.

Tenants include Las Vegas Exotic Car Rentals Montiel’s Classic Car Restoration, Carl’s Cool Cars, Xtreme Metal Works, MK Auto Repair, SignSlingerz, DRC Scooters and Two Magic Cabinets & Upholstery.

The honorary “Mayor of Hot Rod City” is veteran entertainment publicist and marketing expert Steve Levesque, a resident of Las Vegas who is also an avid car and motorcycle aficionado and collector. Levesque also runs the Hot Rod City Classic Car Dealership. Publicity for The Dezer Collection and Hot Rod City is handled by LUCK Media & Motors, a branch of his Las Vegas and Los Angeles based firm LUCK Media & Marketing.

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Contact Information: Luck Media & Marketing, Inc. Telephone: 818-232-4175 Fax: 818-232-4166 Email: info@luckmedia.com